The ancient Greek philosopher Heraclitus is credited with saying, “There is nothing permanent except change.” This adage is certainly true centuries later, especially with regard to technology and its impact on today’s sales and marketing organizations.
B2B marketing advice can be found everywhere, but some of it is outdated and misguided when it comes to achieving its most important goal -- closing the sale. Today’s B2B marketing approach requires attention to three critical certainties in order to improve sales revenue.
