When it comes to closing new business, there are various tools and dynamics that can make or break a sale. They are all complementary, so it’s not always possible to know which of them ultimately closed the deal.
Strong sales enablement encourages positive, productive behaviors that help sales reps sell better, and sell more. Typical resources include CRM and marketing automation systems that track activity and progress through the sales cycle. Beyond that, every organization takes a different approach to supporting sales efforts based on the needs of their sales team.