Rose Cain is VP, Business Operations at Stratford Managers. As an experienced Sales and Business operations executive, Rose helps organizations increase sales productivity with a focus on improved revenue visibility, sales pipeline, predictable forecasting, increased customer retention, and business automation. Rose supports large organizations that are scaling to enterprise level maturity, as well as smaller organizations that are ready for their next growth chapter. Stratford Managers specializes in helping small and mid-sized businesses achieve their full potential. They provide coaching and advisory services, strategic planning, project delivery, and retained interim/virtual management services built upon a unique combination of extensive operational experience and world-class consulting expertise. With practices and services for all operating areas within growing organizations, Stratford Managers is a valuable resource that helps its clients improve, grow, and transform their business.
When it comes to closing new business, there are various tools and dynamics that can make or break a sale. They are all complementary, so it’s not always possible to know which of them ultimately closed the deal.
Strong sales enablement encourages positive, productive behaviors that help sales reps sell better, and sell more. Typical resources include CRM and marketing automation systems that track activity and progress through the sales cycle. Beyond that, every organization takes a different approach to supporting sales efforts based on the needs of their sales team.