As a former salesperson and sales manager, I know how much effort it takes to close a complex sale. Although it took extra work and time to create a business case to prove the ROI of investing in my solution (an ERP system), I always felt the process was well worth it.
Frank Geric
Frank is the Senior Director of Marketing at xoombi, a sales acceleration company and sales driven marketing agency. He helps companies develop highly differentiated strategies, messaging and positioning that gets them found by prospects.