Upping Your “Pre-Sales” Game with Value Insight Content

Posted by Darrin Fleming on Jul 23, 2013 7:00:00 AM
Darrin Fleming
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value insight content

Bruce Scheer, President of FutureSight, talks about how to master the front end of the prospect buying cycle…the part that doesn’t involve sales. A key strategy is to engage prospects with what he calls, “Value Insight Content."

Here are a few Value Insight Content examples you can view when thinking about how you might up your own game in sharing value insight with your online prospects:

Best Practices Assessment Example

TCO Campaign Example

Business Value Calculator Example

What are some interesting online value insight assets you have seen/been a part of producing that you can share?

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Topics: Value Proposition