Bruce Scheer, President of FutureSight, talks about how to master the front end of the prospect buying cycle…the part that doesn’t involve sales. A key strategy is to engage prospects with what he calls, “Value Insight Content."
Here are a few Value Insight Content examples you can view when thinking about how you might up your own game in sharing value insight with your online prospects:
Best Practices Assessment Example
Business Value Calculator Example
What are some interesting online value insight assets you have seen/been a part of producing that you can share?
