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Barbra Schwartz

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Business Development Director

Barbra Schwartz is a Business Development Strategist. As the Business Development Director at ROI Selling, Barbra is responsible for building the ROI Selling brand, developing demand generation strategies, and executing lead management and conversion tactics to help the business grow.

Barbra brings more than 15 years of business development and marketing experience to ROI Selling, including seven years with JDA Software, developing executive-level relationships with clients primarily in the travel, hospitality, entertainment and retail industries, establishing a proven track record of leading million-dollar-plus deals through lengthy sales cycles. She is a graduate of Tulane University and is the founder of Key Strategies, LLC, helping technology-related companies advance business development objectives with an emphasis targeted account-based selling.

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