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Darrin Fleming

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President and Co-Founder

Darrin Fleming is President of ROI Selling. Darrin is also the co-author of Grassroots Strategy, Cultivating B2B Growth from the Ground Up. For almost 30 years Darrin has worked with a variety of companies in technology and complex solutions including Honeywell, SAP, Celanese, Merck, PPG, Battelle, Thomson Reuters, and Cooper Industries to quantify the value of their solutions and build compelling business cases. His years of starting and managing consulting and professional services businesses at companies like Rockwell Automation allow him to bring a wide range of experiences and insights to his clients.

Darrin has developed proven approaches for analyzing the market, understanding customer needs, developing strategies, developing appropriate Go-To-Market plans for the offerings, and enabling an effective execution of the strategy. He travels around the world helping and training companies to improve their marketing performance. Darrin also has to his credit a book published through McGraw-Hill. Darrin attended the MBA program at the University of Michigan and continued at the University of Oregon where he focused on Marketing and Organizational Development. He also has a BSEE in Control Systems Engineering from Michigan Technological University. He is based in Cleveland, Ohio with his wife Nikki.


Email: dfleming@stratavant.com   Phone: 440.476.8062

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