Our Book:  Grassroots Strategy

Cover image for purchase


Accelerating profitable growth has been one of the long-standing challenges of business executives.  Many successful business leaders have built their careers on execution and efficiency but have relatively little experience making the strategic decisions that drive the top line. Throughout this book we take readers from strategy apprentice to journeyman strategic thinker. We will show you how to apply proven strategy concepts and tools within a framework that enables their use. With diligence and discipline, this process will separate the best growth ideas from the also-rans. And it will enable you to redirect resources and accelerate the best ideas to deliver results more quickly. How do we know this works? Well, our clients give us credit for hundreds of millions of dollars of incremental operating profit, and that’s good enough for us. The number of companies that would benefit from our approach is far larger than those we can reach with our consulting practice.

We created this book as a “do-it-yourself” guide for those who want to encourage strategic thinking within their organization from the ground up. Whatever your situation, this book is a convenient way to share these concepts with all teams and individuals seeking strategic growth. We hope you enjoy the journey.

“In Grassroots Strategy, Bennett and Fleming offer a practical guide to developing winning strategies for B2B companies. Their framework for finding growth in the sweet spot between market needs and a firm’s capabilities is compelling. This book is brimming with excellent tools and techniques for the strategy practitioner.”
— Cesare R. Mainardi, Adjunct Professor, Northwestern University Kellogg School of Management; Former CEO, Booz & Company; Author, The Essential Advantage: How to Win with a Capabilities-Driven Strategy

“Innovative and proven pathways to driving organic growth in today’s rapidly moving B2B markets – building strategy around customer needs at the “grassroots level.” A focused set of practical frameworks, tools and principles – with cases and examples distilled from thousands of hours of work with B2B companies. Become a “growth champion” for your business: buy, read, and use this great book!”
— Ralph Oliva, Professor of Marketing, Penn State Smeal College of Business; Director, Institute for the Study of Business Markets (ISBM)

“Grassroots Strategy is practical and enlightening, and is a must read for every B2B company. It shows how to get your teams thinking differently about the value they bring to the market, and how to price products and services to capture that value for your company. I’ve had the pleasure of seeing Jeff and his team in action, and his principles work!”
— Tanya Fratto, Former CEO, Diamond Innovations

“I’ve read a lot of books on strategy and this is definitely the only one that ‘goes to eleven.’”
— Mike Foley, Retired Senior Executive, E*TRADE and Barclays

“I have seen the Amphora team help organizations shape their big ideas into multi-million dollar businesses and understand how to invest resources into better opportunities, all while helping improve their strategic mindsets. I’m excited for the future leaders who read this book to advance their careers, and for the C-Suite leaders who use it to elevate strategic thinking across their organizations to achieve profitable market growth.”
— Bruce Scheer, CEO of SalesConversation.com

“During the last 15 years, I have seen the principles of Grassroots Strategy at work across four different companies and for each business where it was applied, it has created exceptional, tangible results. This book gives the blueprint for each professional who strives for structural, needle-moving business improvement.”
— Bjorn Hofman, Executive Vice President and COO, Avantor®